Dr. Zihan Wang is currently an assistant professor at Shanghai International Studies University. She got her Ph.D. at Florida State University in the U.S.A, and she is a visiting research fellow of Dentsu Japan. Her background is in public communication and social marketing. Her research interests including health communication, environmental communication, corporate communication research and social media use and effects. Her writings on these issues have been published in various journals, including Health Communication, International Journal of Communication,and Applied Environmental Education & Communication.