DENG Youxi

Deng Youxi, Lecturer, Department of Broadcasting and Television, School of Journalism and Communication, Shanghai International Studies University.

Ph.D. in Journalism (Media Management), Fudan University School of Journalism; Post-doctoral Fellow, Department of Cultural Heritage and Museology, Fudan University.

Research Fellow, Fudan University Media Management Institute; Member, Museums & Digital Intelligence Committee, Chinese Museums Association; Member, Youth Editorial Board, Oriental Forum (Journal of Qingdao University).

Research Fields

Digital cultural industries; digital communication of cultural heritage.

Representative Publications

1.“The Cluster Connotation and Growth-Path Innovation of ‘Museum City’ Construction in the Digital Era,” Journal of Soochow University (Philosophy & Social Science Edition), 2025(3).

2.“Shanghai’s Urban-Cultural Practice in Building a Modern Chinese Civilization,” Shanghai Culture, October 2024.

3.“How Online Micro-Dramas Innovate the Audio-Visual Communication of Cultural Heritage: A Case Study of *Escape from the British Museum*,” Journal of South-Central Minzu University (Humanities & Social Sciences Edition), 2024(9).

4.“Reconfiguring Museum–Audience Relationships through Gamification,” Southeast Culture, 2024(4).

5.“Constructing International Competitive Advantage on Streaming Platforms: A Study of Netflix’s Expansion into Korea,” Modern Communication (Journal of Communication University of China), 2024(7).

6.“Narrative Strategies and Communication-Path Innovation in Chinese Medical Documentaries from the Perspective of Empathy Theory,” China Television, 2024(8).

7.“How County-Level Converged Media Centers Develop a Platform-Nesting Model: A Central-China Case Study,” Contemporary Communication, 2024(4).

8.“Industry Associations’ Governance in the Growth Path of Film-Television Industry Clusters: A Shanghai Case Study,” China Cultural Industries Review, Vol. 34.

9.“Governance Innovation in Film-Television Industry Clusters under the Internet Context: A Study Centered on Cluster ‘Knowledge Gatekeepers’,” Journal of South-Central Minzu University (Humanities & Social Sciences Edition), 2022(8).

10.“Path Innovation for County-Level Converged Media Centers Participating in Grass-Roots Social Governance,” Journalism and Mass Communication, 2022(7).

11.“From ‘Communication Carrier’ to ‘Innovation Subject’: Paradigm Innovation in China’s Games Going Global,” Journalism Research, 2022(5).

12.“Toward a Borderless Market: Growth-Path Innovation of China’s Media Conglomerates in an All-Media Technology Environment—A Case Study of Shanghai United Media Group,” Journal of Shanxi University (Philosophy & Social Science Edition), 2021(6). (Fully reprinted by Xinhua Digest, Replicated Materials: Journalism & Communication, and University Academic Abstracts.)

Projects Under Leadership

1. National Radio and Television Administration Social-Science Project “Research on the Practical Path of Building a Value Co-Creation and Sharing Network via ‘Online Micro-Drama Plus’” (GD2407), ongoing.

2. Shanghai Philosophy and Social-Science Planning Youth Project “Strategic Innovation of Shanghai’s Digital Cultural Export from the Perspective of Cluster Governance” (2024EWY009), ongoing.

Contact

scuecdyx@163.com