西索学术·高端讲座 | Bryan H.Reber：危机沟通策略  

上海外国语大学研究生学术训练营（新闻传播类）之五

It's not ‘if’ but when: you are going to be a crisis communicator

主讲人：Professor Bryan H.Reber

时间：2019年3月1日12:30-13:30

地点：虹口校区1号楼707室

主讲人简介

Dr. Bryan H. Reber is C. Richard Yarbrough Professor in Crisis Communication Leadership and Head of the Department of Advertising and Public Relations at the Grady College of Journalism and Mass Communication, University of Georgia.He holds a Ph.D. in Journalism from the University of Missouri, a M.S. in Journalism from the University of Kansas, and a B.A. in Speech and Drama from Bethel College, Kansas.

Dr. Reber’s research focuses on public relations, crisis communication and health communication.He has published more than 50 journal articles, book chapters and encyclopedia entries on public relations topics.He is co-author of the book, Gaining Influence in Public Relations: The Role of Resistance in Practice, which was based on interviews with and surveys of hundreds of public relations practitioners.

His undergraduate teaching includes introduction to public relations, crisis communication, public relations writing, and public relations management. He teaches persuasion, campaign research, public opinion, and PR management on the graduate level.He is co-author of three top-selling public relations textbooks: THINK Public Relations, Public Relations Strategies and Tactics, and Public Relations Writing and Media Techniques.

Dr. Reber is a member of the Arthur W. Page Society and serves on the board of directors of the Plank Center for Leadership in Public Relations at the University of Alabama.He is also Research Director for the Plank Center.He taught at the University of Alabama immediately prior to joining the University of Georgia faculty.Prior to joining the academic ranks, Dr. Reber worked in public relations at Bethel College, Kansas for 15 years.

西索学术·高端讲座 | Paula Saukko：社交媒体中的自我呈现

上海外国语大学研究生学术训练营（新闻传播类）之六

Presentation of self in social media and social norms: Gender and happiness on Western and Chinese platforms

主讲人：Dr Paula Saukko

时间：2019年3月1日14:00-14:30

地点：虹口校区1号楼707室

主讲人简介

Dr Paula Saukko, Reader in Social Science and Medicine, Loughborough University, UK

PhD, University of Illinois at Urbana-Champaign, USA MSc, University of Tampere, Finland. Throughout her career research has focused on diagnosis, broadly conceived, as well as new technologies, experiences and qualitative methodology. Her research is located between sociology and communication, and has been funded by ESRC, Wellcome Trust, Department of Health and ESRC.

内容简介

This presentation focus on presentation of self in social media and social norms; I have examples from Chinese and Western influencers, WeChat and anonymous Weibo accounts, touches upon gender and happiness/success.

西索学术·高端讲座 | Yanling Yang：Soft power in practice: film goes global

上海外国语大学研究生学术训练营（新闻传播类）之七

Soft power in practice: film goes global

主讲人：Dr Yanling Yang

时间：2019年3月1日14:30-15:00

地点：虹口校区1号楼707室

主讲人简介

Dr Yanling Yang, Leverhulme Research Fellow, Loughborough University, UK

PhD at the School of Media and Communication University of Leeds in 2017. Yanling's main research interests include film industries, cultural policy, digital media, soft power and international communication.

内容简介

This presentation provides the case study of China on promoting soft power through film industry.