Research Focuses

Contents

Supervisors

01

Global Communication

and

Multilingual Journalism

The theory，history and characteristics of   international journalism and mass communication;

The functions   and interactions of media technologies in international communication and   information flows,

The use of new   media technologies in international news coverage.

Professor CHEN Peiqin

Associate Professor WANG Lingning

Associate Professor ZHAO Tao

02

New Media

and

Global Public Opinion

The   characteristics and development of the formation of public opinion;

Appropriate   research methods for the study of public opinion in the new media   environment.

Professor GUO Ke

Associate Professor ZHANG Junfang

Associate Professor WU Ying

Senior Engineer CHEN Huasha

03

International Journalism Reporting

Features of   English journalistic writing and reporting;

Skills to   interview，produce,   and edit multi-media contents.

Professor ZHANG Jian

Associate Professor YAN Yining

Associate Professor XIANG Debao

Course Type

Course Name

Credit

Semester

First

Second

Third

Shared Courses

Political Science

2

√

Political Optional

1

√

Foreign Language

4

√

√

Degree

Courses

Compulsory

Theories of Journalism and Communication

3

√

Journalism and Communication Research Methods

3

√

Theories of International Journalism

2

√

Global Communication

2

√

Advanced English News Writing and Reporting

2

√

Advanced Television News and Production

2

√

Investigative Reporting

2

√

Optional

Global Public Opinion and Media Events

2

√

Marketing Communication

2

√

English News Editing and Translation

2

√

Media and International Issues

2

√

New Media and Society

2

√

Editorial Writing

2

√

Research Methods - Survey

2

√

Content Analysis & Data Processing

2

√

History of Journalism and Communication

2

√

Political Communication

2

√

Media Ethics & Law

2

√

Media Management

2

√

Academic Paper Writing

2

√

Optional

2

Placement

2

Course Type

Course Name

Credit

Semester

First

Second

Third

Shared Courses

Political Science

2

√

Political Optional

1

√

Foreign Language

4

√

√

Degree

Courses

Compulsory

Theories of Journalism and Communication

3

√

Compulsory

Journalism and Communication Research Methods

3

√

Content Analysis &Data Processing

2

√

Global Communication

2

√

Media and International Issues

2

√

New Media and Society

2

√

Optional

Global Public Opinion and Media Events

2

√

Chinese & English Journalistic Styles

2

√

Advanced English News Writing

2

√

Investigative Reporting

2

√

Marketing Communications

2

√

English News Editing and Translation

2

√

Research Methods - Survey

2

√

History of Journalism and Communication

2

√

Political Communication

2

√

Media Ethics & Law

2

√

Media Management

2

√

Theories of International Journalism

2

√

Editorial Writing

2

√

Academic Paper Writing

2

√

Optional

2

Placement

2

Course Type

Course Name

Credit

Semester

First

Second

Third

Shared Courses

Political Science

2

√

Political Optional

1

√

Foreign Language

4

√

√

Degree

Courses

Compulsory

Theories of Journalism and Communication

2

√

Compulsory

Journalism and Communication Research Methods

2

√

Theories of International Journalism

2

√

English News Editing and Translation

2

√

Advanced   English News Writing

2

√

Media Management

2

√

History of   Journalism and Communication

2

√

Optional

Investigative Reporting

2

√

Studies in Chinese & English Journalistic Styles

2

√

New Media and Society

2

√

Global Public Opinion and Media Events

2

√

News Convergence

2

√

Research Methods - Survey

2

√

Content Analysis &Data Processing

2

√

Editorial Writing

2

√

Political Communication

2

√

Media Ethics & Law

2

√

Content Analysis & Data Processing

2

√

Media and International Issues

2

√

Academic Paper Writing

2

√

Optional

2

Placement

2

No.

Research Focues

Contents

Supervisors

01

International Public Relations and

Advertising

The history of   development, basic concepts and theories, ethics and regulations, connotation   and strategies, selection of media for international advertising; PR operations, including surveys and plan,   verbal communication, image communication, internet communication, and crisis   management etc.

Professor JIANG   Zhibin

Professor WU   Youfu

Professor YU   Zhaohui

Associate Professor   CUI Liping

02

Cross Cultural

Communication

Cross cultural   education and training, intercultural psychology, intercultural business   management and interpersonal communication and etc;

The history and   status of cross cultural communication, the key concepts and theory;

Cross cultural research   methods.

Professor Steve   KULICH

Professor ZHANG   Hongling

Professor FAN   Zheng

Associate Professor   ZHU Ye

03

Digital Marketing

and

Communication

The new media   advertising and marketing strategies in the age of digitization and   globalization;

Communication   management of a range of new media, including network media, mobile media,   digital media and outdoor media;

Integration of   advertising, public relations, sales promotion, direct marketing and   socialized marketing, etc.

Professor CHEN   Zhenghui

Associate Professor   GU Mingyi

Associate Professor   HU Guang

04

Broadcasting Communication and

Culture

The development   of world broadcasting industry;

Mass   communication theory, including the study of media production, media content,   and media consumption;

Political   economy of mass communication;

Cultural study   approach to media phenomenon.

Associate Professor   DENG Weijia

Associate Professor   WANG Qingfu

Associate Professor   ZHU Lian

05

Media Operation

and

Management

The trend of   media industry, media convergence, the regulation of media, media market and   structure.

Adjunct Professor   CHEN Dawei

Associate   Professor KIM Hosu

06

Foreign Language Publishing and

Editing

Communication,   publishing and foreign publishing; the orientation and characteristics of   foreign publishing; practice of foreign editing and publishing; foreign   publishing in the internet era.

Professor ZHANG   Zhixiang

Editor ZHANG   Hong

Editor SUN Yu

Course Type

Course   Name

Credits

Semester

Credits

Shared   Courses

Political   Science

2

1

3

Marxism   and Methodology of Social Science

1

2

Foreign   Language Level 1

2

1

4

Foreign   Language Level 2

2

2

Compulsory   Courses

Journalism and Communication Theories

2

1

4

Journalism and Communication Research   Methods

2

2

Journalism and Communication Pactises I

2

1

10

Selection   of Journalism and Communication Classics

2

1

Intercultural Communication Competence:   Theory and Practice

2

1

Journalism and Communication Practices II

2

2

Media and Society

2

2

Optional   courses

History of Journalism and Communication

2

2

8

Advertising Research

2

1

Introduction to Intercultural Communication

2

1

Modern Communication Theories and Cultural Studies

2

2

Basic Data Analysis for Intercultural Research

2

2

Media Operation

2

1

Broadcasting Theories and Practices

2

1

Foundations   of Intercultural Research: History & Status

2

2

Foreign Language Publishing and Editing I   

2

2

Public   Relations and Integrated Marketing Communication

2

2

Advertising and Communication Theories in   the 21^st Century

2

1

Media and Culture

2

2

Foreign Language Publishing and Editing   II

2

2

Negotiating Intercultural Conflicts

2

1

Optional courses

2

1/2

2

Placement

2

1-3

2

No.

Research Focues

Contents

Supervisors

01

Advertising

and

Urban Brand Communication

Studies in mass communication,   marketing, customer pxaxiology, art design and advertising psychology;

new marketing   environment;

methods and methodology   of market research;

brand   communication, including brand valuation system, corporate brand strategies,   urban brand communication strategies, brand communication tools and brand   communication cases, etc.

Professor JIANG   Zhibin

Associate Professor   CUI LiPing

Associate Professor   ZHU Lian

02

New Media Advertising

and

Digital Marketing

New media   advertising and marketing strategies in the age of digitization and   globalization;

Communication   management of a range of new media, including network media, mobile media,   digital media and outdoor media;

Integration of   advertising, public relations, sales promotion, direct marketing and   socialized marketing, etc.

Professor CHEN Zhenghui

Associate Professor   GU Mingyi

Associate Professor   HU Guang

03

Media Economy

And

Culture

Research about economic   management and cultural sociology, including trends in media industry, practice   of media management, operational rules of media economy, value systems of   media culture, etc.

Professor Steve KULICH

Associate Professor KIM Hosu Associate Professor ZHU   Ye

Course   Type

Course Name

Credits

Semester

Credits

Shared courses

Political   Science

2

1

3

Marxism and   Methodology of Social Science

1

2

Foreign Language   Level 1

2

1

4

Foreign Language   Level 2

2

2

Compulsory courses

Journalism and   Communication Theories

2

1

4

Journalism and   Communication Research Method

2

2

Advertising and   Communication Theories on the 21st century

2

1

10

Advertisement   Creativity and Performance

2

1

Media Operation

2

1

Brand   Communication and CI Design

2

2

New Media   Advertising and Digital Marketing

2

2

Optional courses

Consumer   Behavior

2

1

8

Cross Cultural   Communication

2

1

Visual Culture   and Aesthetics

2

2

Advertising   Psychology and Semiotics

2

2

Media Strategy   and Operation

2

1

Strategic   Management and Public Relations

2

1

Integrated   Marketing Communication

2

2

Classic   Advertising Case Study

2

1

Data Analysis   and Business Intelligence

2

1/2

Seminar on Media   Economy

2

1/2

Electronic   commerce

2

1/2

Seminar on   Social Media

2

1/2

Culture Industry

2

1/2

Optional Course

1/2

2

Placement

Practice

1-6

2